Feburary 12th - 17th, 2018 | Austin CPG Week

Whole Foods Strategic Investment Program

Whole Foods venture fund provides funding for strategic projects and product placements within Whole Foods stores. Come hear how Whole Foods funds its strategic ventures.

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Growing your CPG Company – Common Pinch Points

Brand isn’t the entity with which we begin – we start with product. And getting from product to brand to functioning company is a long journey. In this panel at the Texas Consumer Venture Forum, Growth and its Obstacles, four entrepreneurs heading growing, scaling enterprises will discuss their journey from product to brand to company, and the key dilemmas they’ve faced as they’ve done so. Each will be open about a major decision and challenge they’ve had to overcome and will provide the audience with thoughts about what has gone right for them – from the key decisions to the lucky encounters. With Jeffrey Klineman, Adam Grossman, Martin Berson, Nick Mysore and Chris Campbell.

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How to Raise Funding for Your CPG Business

Consumer Product Goods funding comes from Financial venture capital, Corporate venture capital, funding portals and other sources. This panel will showcase each type of funding, their criteria for investment and what they look for in companies.

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Social Impact Panel Strategies for Your CPG Business

Customers value companies with a social cause and look for products made by companies with a social impact. This panel will explore several examples of social impact.

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Data Analytics for CPG

Data analytics is critical to growing a consumer product goods company. This panel will explore the various databases, sources of data analytics and how a consumer product firm can use this data to increase revenue and improve margins.

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Welcome & Introductions

Getting Started – The Homework you Should do for Yourself

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Packaging and Labeling

Key Points:

• How to source packaging & labeling
• What is required on a label
• Where to get a UPC

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Food Testing & Audits: Shelf Life, HACCP, SOP’s, Organic Certification, Gluten Free Certification, USDA, and 3rd Party Inspections

Key Points:

• Resources
• How to maximize your dollars.

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Social Media Best Practices

Key Points:

• Gaining traction and audiences

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Distributors & Transportation: Your Options

Key Points:

• What options are there? Drive to store, drive to distribution, LTL, Freight brokers, Refrigerated, Frozen
• Contracts, fees, costs, programs
• Who pays for freight
• How to attribute freight to your product
• How to decide on how much to give as a freight allowance
• How to maximize your dollars

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Brokers: who they are, what they do, when you need one, how to choose

Key Points:

• Who they are
• What they do
• When you need one
• How they get paid
• How to choose

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Understanding Distribution Channels

Key Points:

• Choosing distribution channels.
• Costs associated.

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Ignorance is Not Bliss – Legal Work for CPG Success

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