What to Do in the Coronavirus Economy

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The Coronavirus economy is accelerating changes already underway.

Content and engagement is moving online.

This impacts healthcare and education in particular, as well as general business.

As a startup, you need to recognize this acceleration and move your business to be a part of it.

Look for capturing your content and making it available online.

Video, blogs, and other content can be digitized.

You may need to take on consulting work in the short-term to help pay for this process.

Customer engagement also needs to move online. If not all of your business, then some of it.

While face-to-face interaction is important and in some business interactions critical, you’ll need to figure out how to use webinars, video conferencing, and other tools to close the gap.

As you shift your business online, you’ll need to conserve cash and reduce staff.

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