The consumer packaged goods sector consists of companies that manufacture and sell products for consumer use. Examples of consumer packaged goods include food, beverages, cosmetics, and cleaning products. In today’s guide, we will mainly focus on the food sector of this market.
Solid trends are being seen in the CPG market today. It is no longer enough for a product to taste good; it must also fill a specific need. This desire for more from the consumer has led to an industry-wide focus on health, wellness, and function.
The functional beverage sector is now approaching 100 billion dollars a year. The functionality of beverages has moved in step with the functionality and food-as-medicine trends seen recently in the food and supplement spaces. This macro trend is no longer sufficient that a food or beverage product isn’t bad for you or that it’s dye compliant. This product must also do something positive for you…