The Importance of Your Story

Fundraising

“Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.” ― Steve Woodruff

Every business has a story to tell and it is important to tell your story to the best of your ability.
Sharing a personal element when it comes to your business is bound to draw people in, capitave, and persuade others to consider the problem you’ve discovered and why it requires a solution only you can produce. In addition to the problem and the solution, it’s also important to talk about the challenges you’ve faced and overcome.

Sharing your story offers the chance to draw on a relatable experience giving you the opportunity to connect with those who can help you and your business to reach its full potential. Be sure to explain your current business status and where you see it heading in the future.

One of the best ways to tell your story is to make it as concise as possible. This is where understanding the elevator pitch becomes incredibly important. The elevator pitch means being able to tell your story and pitch your business in 60 seconds or less. This type of pitch is ideal when it comes to making the most of your words in a limited amount of time.

Another thing to think about is:

If you only had 5 words, how would you pitch your business?

The best business strategy involves a short and sweet synopsis. Think about 5 well thought out words that sums up your company. Remember you’re on a mission to showcase your startup and catch the investor’s attention. Tell your story and practice the ability to keep it concise.

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