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A pitch deck is a huge step toward funding for a startup. In many cases, this is the first tool of communication you’ll reach for when presenting your ideas to an audience and first impressions count.
A good first impression during a job interview may lead an individual to the career of their dreams, however, a good first impression during a pitch can lead an entrepreneur toward funding their dreams.
A pitch deck is a brief presentation that provides your audience with an overview of your business. Ideally, the deck should answer any general questions an investor might have. The goal of the pitch deck is to introduce your startup to an investor.
Additionally, the pitch deck should also serve as a way to highlight any essentials to an investor who may be considering your startup as an investment opportunity. What a pitch deck is not is a means to explain the full history of your company.
It is also not a means to explain how your product works. These topics can be covered later on. Instead, focus on making a strong introduction of your company to the investor and do everything you can to leave a good and memorable first impression.
Just as important as a strong first impression, is the proper follow up with an investor. After you’ve made your pitch, be sure to schedule a follow-up meeting with them. Use your meeting time to answer any questions the investor might have. Also, take advantage of this time and ask the investor questions you might have.
Make sure you have new information to share. Give the investor a reason to join the call to learn more. The goal here is to keep the investor engaged well after you’ve made your pitch.
Hall T. Martin is the founder and CEO of the TEN Capital Network.TEN Capital has been connecting startups with investors for over ten years.