The Business Model – The Nine Models for Making Money

2min read The Business Model – The Nine Models for Making Money

After you validate the market, the next step in starting a company is identifying the business model. The business model, in short, answers the question: how do you make money? The following site outlines the nine business models:

Brokerage Model—bringing buyers/sellers together.

Advertising Model—promoting products/services to an audience

Infomediary Model—gathering information about an audience and monetizing it

Merchant Model—selling goods/service either wholesale or retail

Manufacturer (Direct) Model – selling goods/services directly to the user without an intermediary

Affiliate Model – providing purchase opportunities wherever people may be

Community Model – selling ancillary products/services in a community

Subscription Model – charging for ongoing usage of a product/service

Utility Model – charging based on how much of a product/service is used.

In today’s web-based world, it’s common to use two or more of these models in the same business. Before fundraising, it’s essential to identify the business model. The business doesn’t have to generate much revenue, but it needs to have a clearly defined business model that is scalable.

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Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email:

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