2 min read Entrepreneurs know the importance of the startup pitch. Many blog posts explain tips and techniques on how to communicate your vision, passion, and story to the investor.
Most pitches tell a story.
Most pitches tell a story, and some entrepreneurs use their entrepreneurial journey as the format, which goes something like this:
- I had a problem
- I couldn’t find a solution
- So I created my own solution
- Others started asking me for it
- So I started a business
Walkthrough the Executive Summary
Another approach is the “Walk through the Executive Summary,” which takes the audience through an Executive Summary section.
- Here’s the problem and how much it costs the world
- This is my solution to the problem
- This is the product I came up with for the first version
- Here’s the advantage of it
- Here’s how the business model works
For a useful exercise in building your pitch, try the following:
Give your pitch in numbers Give your entire pitch in 10 words or less.
Give your pitch from your customer’s point of view (i.e., how would your customer describe your business; what value you offer the customer).
Give your pitch from the investor’s point of view (i.e., how would the investor describe your pitch; how your business makes money, etc.)
Give your pitch from your employee’s point of view. (ie. how would your employee describe your business, what your business does on a day-to-day basis, etc.).
Give your pitch from your competitor’s point of view (how would your competitor describe your business; what is unique about your business, etc.).
Read more from the TEN Capital Blog Post: https://tencapital.group/startup-pitch-exercises/
Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group
