Pitch Exercises

Funding

Entrepreneurs know the importance of the pitch to investors. There are many blog posts explaining tips and techniques on how to communicate your vision, passion, and story to the investor. Most pitches tell a story and some entrepreneurs use their entrepreneurial journey as the format which goes something like this:

  • I had a problem
  • I couldn’t find a solution
  • So I created my own solution
  • Others started asking me for it
  • So I started a business

Another approach is the “Walk through the Executive Summary” which takes the audience through the sections of an Executive Summary. 

  • Here’s the problem and how much it’s costing the world
  • This is my solution to the problem
  • This is the product I came up with for the first version
  • Here’s the advantage of it
  • Here’s how the business model works 

For a useful exercise in building your pitch, try the following:

Give your pitch in numbers

Give your entire pitch in 10 words or less

Give your pitch from your customer’s point of view (ie how would your customer describe your business—what value you offer the customer)

Give your pitch from the investors points of view (ie how would the investor describe your pitch—how your business makes money)

Give your pitch from your employees point of view. (ie. how would your employee describe your business—what your business does on a day to day basis)

Give your pitch from your competitors point of view (how would your competitor describe your business—what is unique about your business).


Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more Connect with him about fundraising, business growth, and emerging technologies

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