Contacting investors online is the first step. After several mailers you should be able to assess who is engaging with your deal and who is not.
For those who are opening and your mailer and viewing your deck, you now take them to the next level which is a conference call and later a meeting. The key to setting up a call with an investor is to offer new information that they cannot get through a mailer. This includes confidential information such as actual client results. Detailed information about your customers is not something that most put in mailers so investors will appreciate the fact that this is for direct offline communication.
Investors are seeking new information about their sector and appreciate sources of information that can inform them.
Other sources of information to offer the investor include trends in the industry, challenges in the sector, what to look for in startups, new startups coming up that are investor worthy, competitive information, and take aways from a recent conference.
As a startup operating in the thick of things you have access to information that is quite valuable.
Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies.