How to Raise Funding – A Little at a Time

1 min read Traditionally fundraising takes a tremendous amount of time on the part of the startup CEO. Some CEOs drop everything to run the fundraise.  I advise against spending too much time fundraising but instead set up a system to help with the fundraise.

With the right use of online tools (analytics, CRM, Drip campaigns, etc) the CEO doesn’t have to let fundraising become a huge distraction. Building a list of investor prospects and keeping them informed of your progress, the CEO can reach out to ask for an investment at the right time. Instead of raising two years’ worth of funding, the CEO can raise a few months which is a great deal easier.

This type of funding works best for early stage, and those with recurring revenue business models. These techniques were popularized by crowdfunding but can be applied to accredited investor raises as well.

As investors see more and more deal flow, they need help in finding, qualifying, and following up the deals. At TEN Capital we let the investor select the deals they want to see and then send updates only on those deals. We work with the startups to build upgrades to share with interested investors, All of this happens online.

At some point, interested investors set up a call to talk with the CEO and later they decide to invest or pass.

Most of the process if not all takes place online.

Read more the TEN Capital eGuide:

Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email:

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