Five Competitive Advantages:Virality


Competitive advantage increases revenue by 30% over the competition or decreases cost by 30%.

Virality is different from Network Effects. Virality has users inviting other users to join.  Network Effects has the platform increasing in value based on more users participating.

I once had a CEO tell me “I wish I had designed for virality rather than revenue.” If you have virality built into your product, revenue will follow.

Here are five sources of competitive advantage:

-Recurring revenue

-Channel access

-Platform based solution instead of singular products.

-Network effects in action–the value of the product increases with the number of users

-Virality (not the same as network effects) (users invite other users)

Hall T. Martin

Hall T. Martin is the founder of TEN Capital and a builder of entrepreneur ecosystems by startup funding through angel networks, funding portals, syndicates, and more. Connect with him about fundraising, business growth, and emerging technologies