5 Techniques for Getting a Reader to Open your Email

2min read 5 Techniques for Getting a Reader to Open your Email

Readers receive hundreds of emails every day.  How do you make sure a reader opens your email?  Here are 5 techniques to make sure your email gets read:

  1. Make the subject line intriguing and provocative.   Make it short – no more than 30 letters or 6 to 10 words.  Tell the reader what they are going to learn in a short amount of time.
  1. Use numbers – numbers show specificity which comes across as concrete and definitive.
  1. Use the person’s name — make it a person-to-person communication.  Avoid the use of Mr, Investor, All, or other generic terms.
  1. Use your name in the ‘from’ line — it should come from you and not your company.  Ideally, they should recognize your name and know who you are.
  1. Use an easy-to-read font in text layout — avoid brochure-style emails as it looks like it was generated by a corporate marketing machine. In preview mode, the reader will judge the email by its format and length.   Using bullet points will make it faster to read.  

The key is to offer a great deal of value in a minimum amount of time.  I’ve scanned longer articles looking for the core concept and then passed on reading the article when I couldn’t find it.  Make your message easy to find and you’ll gain more readers.

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Hall T. Martin is the founder and CEO of the TEN Capital Network. TEN Capital has been connecting startups with investors for over ten years. You can connect with Hall about fundraising, business growth, and emerging technologies via LinkedIn or email: hallmartin@tencapital.group

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